You might be wondering how to effectively store your event content and provide access to the right audience. A key tool in this process is a Library/Archive, where you can store, organize, and monetize event content for ongoing use. Keep reading to discover how to use meeting content effectively.

Why Repurpose Event Content

It can be dangerous to think of repurposed content as a nice-to-have strategy rather than a must for all scientific meetings. With attention spans being shorter than ever and hours of content consumed daily, repurposing your event material is essential for staying relevant.

Some benefits of offering content beyond your event are:

• Extend Content Lifespan: Event sessions, keynotes, and materials hold valuable insights that remain relevant outside the event. Repurposing allows you to bring these assets back to light, ensuring they continue to provide value long after the event has ended.
• Reach a Wider Audience: On-demand access lets you engage individuals who couldn’t attend the live event. This expands your reach and allows you to share your event’s knowledge with a larger pool of potential customers, partners, or industry influencers.
• Boost Accessibility: This is also an opportunity to offer more inclusive content, as it can be edited with captions and translations in multiple languages, allowing people from different backgrounds to enjoy the meeting content.
• Boost ROI: Reusing existing materials can save resources and open new revenue opportunities. Instead of starting for every new piece of content from scratch, you can leverage your event material to create an array of repurposed content, thus driving a higher return on your initial investment.

Types of Event Content to Repurpose

Not sure where to start? When it comes to repurposing event content, the possibilities are endless. But if you’re not feeling too creative, here are some content types ideal for repurposing:

• Recorded Sessions: Share keynotes, panels, and breakout sessions as on-demand videos or pre-recorded webinars. These recordings capture the expertise and insights shared during your event, allowing you to package them into engaging, educational content that can be accessed long after the event has ended.
• Presentation Materials: Use slides, ePosters, and abstracts to create infographics or white papers. These visual and in-depth research pieces can be transformed into a variety of repurposed content, from thought-leadership articles to industry-specific guides, which can then be shared with attendees.
• Social Media Content: Repurpose attendee posts, hashtags, and images into post-event campaigns. User-generated content from your event provides a unique, authentic perspective that can be leveraged to promote your brand, build community, and drive engagement with new audiences.
• Photos and Highlights: Create visual recaps or promotional materials for future events. Captivating imagery and event highlights can generate excitement and interest for your next conference or gathering while serving as valuable content to share with past attendees.

How to Repurpose Content Creatively

Once you identify the key content material from your event, it’s time to get creative with upcycling. Here are some creative ways to give your event content an extended lifespan:

• On-Demand Videos: Turn live sessions into a library of educational resources. By converting your recorded sessions into on-demand videos, you can create a valuable, evergreen content hub that attendees and non-attendees can access at their convenience from anywhere. You can also reach a wider audience by including translations in multiple languages.
• Blog Posts and Articles: Summarize session highlights or explore popular themes in greater depth. Transforming the key insights and takeaways from your event into blog posts and articles allows you to share your expertise in a more digestible, shareable format and help identify your organization as a trustworthy source of knowledge.
• Infographics: Convert data-heavy presentations into easily digestible visuals. By transforming complex data and statistics into visually compelling infographics, organizers can make the event’s research more accessible and easier to share with the audience.
• Social Media Snippets: Share impactful quotes, quick video clips, or behind-the-scenes moments. Leveraging your event content to create shareable social media posts feels casual and authentic while keeping your brand top-of-mind and engaging your audience. Also, remember to include an event-themed hashtag to identify attendee posts online!
• eBooks or White Papers: You can also compile research and insights from your event into comprehensive guides. Condense your event’s most valuable content into in-depth eBooks or white papers to position your organization as a thought leader and provide your audience with a valuable resource they can use to reference long after the event has ended.

How a Library/Archive Can Boost Your Events

While the possibilities for repurposing your event content are endless, the key to success lies in having the right tools and infrastructure to streamline the process. This is where a centralized Library/Archive solution can be a game-changer for your event strategy. Let’s explore how this tool can help boost your event content reach:

• Centralized Access: By storing all event content in one place, you make it easier for attendees to find and use. Housing all your event materials in a single, organized library allows you to quickly and easily access the content you need to create repurposed content.
• On-Demand Availability: Ensure your audience can access content whenever they need it. With a Library/Archive, you can make your repurposed content available on-demand, allowing attendees and other interested parties to engage with your event’s insights and materials at their convenience.
• Custom Access Controls: Share content with specific groups and members, or make it public — it’s up to you! A Library/Archive solution lets you control who has access to your event content, enabling you to monetize premium materials or share select resources with specific audiences.
• Monetization Options: Charge for premium content, such as exclusive recordings or materials, to generate additional revenue streams. By leveraging your Library/Archive to offer paid access to your most valuable event content, you can unlock new revenue opportunities and maximize the ROI of your event investments.

Best Practices for Event Planners

Repurposing your event content goes beyond creating a few infographics and making recordings available. It requires a strategic, well-planned approach. We give you some best practices to keep in mind:

• Plan Ahead: Identify repurposing opportunities as soon as the event planning phase. Don’t wait until after your event to start thinking about how you can reuse and repurpose your content. Incorporate content repurposing into your overall event strategy from the very beginning to ensure you’re capturing high-quality and relevant materials.
• Invest in Quality: High-quality recordings and materials make for better repurposed content. When planning your event, allocate the necessary resources to ensure your sessions, presentations, and other content are captured with professional-grade audio and video equipment. This is why it’s crucial to include this during the planning process and your budget, as you might want to partner with a professional AV company to aid you with content recording.
• Promote Strategically: Share repurposed content across email, social media, and other channels. Once you’ve created your repurposed content, promote it effectively across your marketing and communication channels. As we mentioned, this is key to helping you reach new audiences and maximizing the impact of your event materials.
• Measure and Adapt: Monitor engagement metrics to refine your strategy over time. Continuously track the performance of your repurposed content and use those insights to inform your future content creation and distribution efforts. Pay attention to which formats and channels resonate best with your audience, and be willing to adjust your approach accordingly.

Wrapping Up…

Repurposing event content isn’t just about saving resources, but it’s rather about amplifying your event’s impact. With a reliable Library/Archive solution, you can store, share, and monetize your event materials, turning a single event into an ongoing asset.

Ready to unlock the full potential of your event content? Discover how our Library/Archive solution can help you store, share, and monetize your event materials today. Book a call with us.